Nowadays, bath towels form an essential part of most households. In fact, many homes tend to have these in good numbers. Bath towels are mainly used to dry the hair and skin at the end of washing your body in bathtubs or under showers.

There’s nothing like a soft, fluffy towel to hug your body after a hot shower.

We use our towel daily; it’s one of the main rituals of the morning. So, a good towel should feel soft and luxurious on your skin. It should warm you up and make you feel like a million bucks when you use it.

Here are a few tips on how to select the best cotton towels for your particular needs. Because not all towels are created equal.

When searching for the perfect towel, it’s important to consider the following factors:


Towels are measured in units known as GSM (grams per square meter). This is the towel’s density of fabric. Towels lower in GSM are lighter, thinner and usually less expensive because they tend to wear down more quickly.  These towels are good for gym bags or travel. Towels higher in GSM are of superior quality; the kind you find in world-class hotels and spas. These are much more expensive, but often worth the price because they will last many, many years. Keep in mind that the quality of your towels is important because you will use them every single day and you may use the same one for years.  This is why a good quality towel is a must. Why not make your shower ritual more satisfying?


Absorbency of the towel is one of the most important factors when selecting a towel. A good bath towel is one that is very thick, soft and absorbent–one that dries you completely when you step out of the bathtub or shower.

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